Projects
Scroll through a few of my favorite projects—showcasing my creative strategy and goal-crushing copywriting.
Pinterest Predicts 2023
The trends of tomorrow, today. Pinterest Predicts is the most beloved annual, soon-to-be trending report. It’s a cross-functional beast and creatively demanding campaign that puts Pinterest in the spotlight—inspiring creators and users alike …while driving millions in revenue.
My contribution: Naming of the trends, social writing for X (formerly Twitter) and LinkedIn, and accessibility text for screen readers.
Urban Outfitters set out to highlight the joy, creativity and culture of Black expression in their 2024 Black History Month campaign. Through Black designer collaborations, influencer events and special artist collections, UO shined a well-deserved spotlight on the true culture curators.
My contribution: Naming the campaign, writing the creative manifesto and crafting the hero video script.
Unboring My Boardroom 2023
Newsletters drive big brand recognition and revenue opportunities for Pinterest, and my role directly strategizes and crafts the monthly newsletters for two core audiences: advertiser and creator.
Fast fact: “Gen Z takeover” was the highest performing newsletter in recent company history.
My contribution: Writing all the copy, strategizing the themes/ideas and helping localize my work across all major global markets.
UO BHM 2024
Unboring My Boardroom looked to accomplish a more fun, flashy and interesting way to remind marketing leaders that Pinterest is more than an inspiration app—it’s a place to act on your ideas too.
My contribution: Social media copy for X (formerly Twitter) and LinkedIn.
Newsletters for creators and advertisers
A la carte creative
Below, find less organized samples of my writing including campaign strategy documents, video scripts, product copy, social copy, website landing pages and more.
